I grew up in the trades. My uncles built houses, and I was out there framing and swinging hammers long before I ever wrote a line of code.

I went into software, but I stayed close to construction with DIY projects and as a client — hiring remodelers, pool contractors, and general contractors on jobs from small weekend fixes to million-dollar builds. The craftsmanship was usually excellent, but the business side was a mess: proposals lost in email, verbal change orders that never got documented, and invoices that didn’t match what we’d agreed to. It cost me real money and created plenty of stress.

The contractors were almost always good, honest people who took pride in their craft—they just didn’t have any real system to keep the client in the loop and properly involved in the project.

So in 2024, my daughter Ashley, who’s also a software engineer, and I assembled a small team and began building TruFeld. We run it as a true family business, the same way I was raised, to help hardworking tradespeople stay organized and professional without all the usual headaches.

TruFeld is independent, with no outside investors. That means the team building it answers to the contractors who use it — not a boardroom, not a funding clock.

We've kept refining it with real contractors, hashing out the client-side details the whole way.

It's a project portal for contractors: estimates, proposals, e-signatures, scope changes, payments, file sharing, and issue tracking, all in one place your clients can actually find. No monthly subscription — you pay for what you use.

Built and run in America, by people who've been on both sides of the table.

The build is rarely where jobs go sideways. It's the client experience around the build — the slow replies, the fuzzy change orders, the invoice that doesn't match what anyone remembers agreeing to.

Handle that side well and clients notice. They stay calm through the messy middle, they refer you without being asked, and they call you first for the next one.

That's the whole idea behind TruFeld: give any contractor the tools to run the client side like the pros do — no matter how organized they are.